Sales Strategies

What “I Can’t Afford It” Really Means

Oh, the dreadful objection “I can’t afford it”. I heard that objection in sales 10,000 times…until I realized the difference between PRICE and VALUE. People will pay $1000 for something they value – but not $100 for something they don’t value.

In this video I will explain the importance of building the VALUE for your product, and how to decrease your chances of hearing “I can’t afford it.


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