Sales Strategies

How To Sell Over Your Competition

For years and years whenever I met a new prospect and discovered they were already doing business with the competition, I walked back to my car deflated.

But then one day the lightbulb went off.

I learned three important things:

  • What to say when your customer is doing business with the competition
  • What never to say
  • The importance of knowing your competition’s product inside and out

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