For years and years whenever I met a new prospect and discovered they were already doing business with the competition, I walked back to my car deflated.
But then one day the lightbulb went off.
I learned three important things:
- What to say when your customer is doing business with the competition
- What never to say
- The importance of knowing your competition’s product inside and out
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Check out my online training course REFERRAL SELLING: How I Went From 100% Cold Calls To 100% Referrals and Why It Tripled My Sales